Consumers rely on telco services for just about everything. It serves as a lifeline for healthcare providing telehealth to communicate with the chronically ill; it is the primary enabler of home schoolers accessing curriculum and collaborating with teachers and other students not enrolled in traditional school. The primary role of telco services, providing entertainment and connecting families and friends, is critical to the quality of life. Telcos enable small businesses to look big and enable big businesses to stay connected with suppliers and customers alike. Consumers are also diverse in age, gender, education, ethnicity, and socio-economic backgrounds – but they all have one thing in common.